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feat: replace scope bowtie with detailed revenue model #61

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4d32d15
feat: replace scope bowtie with detailed revenue model
wab Feb 11, 2026
94f5293
feat: redesign scope activities as numbered editorial tiles
wab Feb 11, 2026
168387a
Revert "feat: redesign scope activities as numbered editorial tiles"
wab Feb 11, 2026
c4e6876
feat: simplify revenue model for prospects
wab Feb 11, 2026
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211 changes: 211 additions & 0 deletions app/components/method/revenue-model/bowtie-lifecycle.tsx
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Original file line number Diff line number Diff line change
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import { useTranslation } from 'react-i18next';

import { css } from '@ocobo/styled-system/css';

import { SectionLabel } from './section-label';

type Center = { line1: string; line2: string };
type ConversionPill = { label: string; w: number };

const colCenters = [86, 260, 434, 766, 940, 1114];

export const BowtieLifecycle = () => {
const { t } = useTranslation('method');
const teams = t('scope.teams', { returnObjects: true }) as string[];
const phases = t('scope.phases', { returnObjects: true }) as string[];
const conversions = t('scope.conversions', {
returnObjects: true,
}) as ConversionPill[];
const center = t('scope.center', { returnObjects: true }) as Center;

return (
<div
className={css({
position: 'relative',
pt: '6',
pb: '6',
bg: '#F9F9F9',
borderBottomWidth: '1px',
borderBottomColor: 'gray.100',
overflow: 'hidden',
display: { base: 'none', md: 'block' },
})}
>
{/* Dot grid background */}
<div
className={css({ position: 'absolute', inset: '0', opacity: '0.05' })}
style={{
backgroundImage: 'radial-gradient(#212323 1px, transparent 1px)',
backgroundSize: '30px 30px',
}}
/>

<SectionLabel label={t('scope.labels.lifecycle')} color="dark" />

<div className={css({ px: '4', position: 'relative', zIndex: '1' })}>
<svg
viewBox="0 0 1200 400"
className={css({ w: 'full', h: 'auto', overflow: 'visible' })}
fill="none"
>
{/* Team labels with indicator lines */}
<g>
{colCenters.map((x, i) => (
<g key={`team-${i}`} opacity="0.6">
<line
x1={x}
y1="92"
x2={x}
y2="108"
stroke="#212323"
strokeWidth="0.5"
strokeDasharray="2 3"
opacity="0.3"
/>
<circle cx={x} cy="92" r="2" fill="#212323" opacity="0.4" />
<text
x={x}
y="80"
textAnchor="middle"
fill="#212323"
fontSize="13"
fontWeight="900"
className={css({
fontFamily: 'body',
textTransform: 'uppercase',
})}
style={{ letterSpacing: '0.15em' }}
>
{teams[i]}
</text>
</g>
))}
</g>

{/* Architectural arcs */}
<g
stroke="#212323"
strokeWidth="0.5"
strokeOpacity="0.1"
strokeDasharray="4 4"
>
<circle cx="300" cy="190" r="110" />
<circle cx="900" cy="190" r="110" />
</g>

{/* Bowtie shape group */}
<g transform="translate(0, 70)">
{/* Left funnel */}
<path
d="M 0,40 L 520,110 L 520,210 L 0,280 Z"
fill="#F0F0F0"
fillOpacity="0.5"
stroke="#212323"
strokeWidth="0.5"
strokeOpacity="0.2"
/>
{/* Right funnel */}
<path
d="M 1200,40 L 680,110 L 680,210 L 1200,280 Z"
fill="#F0F0F0"
fillOpacity="0.5"
stroke="#212323"
strokeWidth="0.5"
strokeOpacity="0.2"
/>

{/* Central nexus */}
<g transform="translate(600, 160)">
<rect
x="-80"
y="-45"
width="160"
height="90"
fill="#212323"
rx="8"
/>
<text
y="-5"
textAnchor="middle"
fill="white"
fontSize="12"
fontWeight="900"
className={css({
fontFamily: 'display',
textTransform: 'uppercase',
letterSpacing: '0.2em',
})}
>
{center.line1}
</text>
<text
y="15"
textAnchor="middle"
fill="white"
fontSize="12"
fontWeight="900"
className={css({
fontFamily: 'display',
textTransform: 'uppercase',
letterSpacing: '0.2em',
})}
>
{center.line2}
</text>
<circle cy="-55" r="3" fill="#9ADBBA" />
</g>

{/* Phase labels */}
<g
fill="#212323"
fontSize="15"
fontWeight="900"
textAnchor="middle"
className={css({
fontFamily: 'body',
textTransform: 'uppercase',
letterSpacing: 'widest',
})}
>
{phases.map((phase, i) => (
<text key={`phase-${i}`} x={colCenters[i]} y="165">
{phase}
</text>
))}
</g>
</g>

{/* Conversion pills */}
<g transform="translate(0, 365)">
{conversions.map((pill, i) => (
<g key={`pill-${i}`} transform={`translate(${colCenters[i]}, 0)`}>
<rect
x={-pill.w / 2}
y="-18"
width={pill.w}
height="36"
rx="18"
fill="#F1CF25"
/>
<text
y="7"
textAnchor="middle"
fill="#212323"
fontSize="13"
fontWeight="900"
className={css({
fontFamily: 'body',
letterSpacing: 'tight',
textTransform: 'uppercase',
})}
>
{pill.label}
</text>
</g>
))}
</g>
</svg>
</div>
</div>
);
};
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