The official MoEngage documentation. This repo contains SDK integration guides, API reference docs, and product user guides for MoEngage.
├── api/ # API reference docs (OpenAPI specs + overview pages)
├── developer-guide/ # SDK integration docs
├── user-guide/ # Product user guides (campaigns, analytics, settings, etc.)
├── images/ # Documentation images and screenshots
├── logo/ # Brand assets (favicon, light/dark logos)
├── snippets/ # Reusable content snippets
├── docs.json # Site configuration
└── style.css # Custom styles
Product documentation covering the MoEngage dashboard, features, and workflows (1000+ pages):
- Getting Started — Initial setup, integration, validation, and migration
- Campaigns & Channels — Email, Push, SMS/MMS/RCS, In-App, Cards, Web Push, WhatsApp, On-Site Messages, Connected Apps, and more
- Flows — Cross-channel messaging flows: creation, analysis, and FAQs
- Analyze — Analytics, dashboards, and custom analysis
- Segment — Segmentation basics, reachability, and advanced operations
- Content — Templates, content blocks, coupons, landing pages, and recommendations
- Data — Imports, exports, user/event data, computed traits, and privacy
- Intelligence — Merlin AI, A/B testing, Predict, timing optimization
- Personalize — Client-side and server-side personalization, split URL testing
- Decisioning — Campaign and offer decisioning
- Inform — Transactional messaging
- Settings — Account, channel, analytics, and reporting configuration
- Use Cases — Scenario-based guides across channels and features
- Release Notes — Monthly release notes (2020–2026)
SDK integration docs covering setup, data tracking, push notifications, in-app messages, cards, and more for:
- iOS SDK — Swift/Objective-C (CocoaPods, SPM)
- Android SDK — Kotlin/Java (Maven)
- Web SDK — JavaScript (npm, CDN, GTM)
- React Native SDK — React Native & Expo
- Flutter SDK
- Cordova SDK
- Unity SDK
- Capacitor SDK
- Ionic SDK
- Personalize SDK — Web personalization
- Ecommerce Platforms — Shopify, WooCommerce, Magento
Also includes release notes, migration guides, and partner integrations (Firebase, Segment, mParticle).
OpenAPI-powered reference docs for MoEngage REST APIs:
| Category | APIs |
|---|---|
| Data | User, Event, Bulk, Device, File Import, Tracking |
| Campaigns | Create, Update, Search, Test, Stats & Reports |
| Content | Templates (Push, Email, SMS, In-App, OSM), Content Blocks, Catalog, Coupons, Recommendations |
| Segments | File Segments, Filter Segments, Cohort Sync |
| Messaging | Push, Cards, Inform, Live Activities |
| Subscriptions | Email Subscription, Subscription Categories |
| Personalize | Experiences, Events, Metadata |
| Compliance | GDPR/CCPA, Message Archival |
| Business Events | Create, Trigger, Search |