US-CA-Youtube-Performance-Analysis

📊 US vs CA YouTube Trending Performance Analysis (Excel)

📌 Project Overview

This project compares YouTube trending video performance between the United States and Canada to identify differences in views, engagement, and category dominance.

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🛠 Tools Used

• Microsoft Excel
• Pivot Tables & Charts
• Interactive Slicers
• KPI Cards
• Data Cleaning & Transformation

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📊 Key KPIs

• Total Videos: 61,507
• Total Views: 117.6B
• Total Engagement: 4.1B
• Average Like Rate: 3.3%

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📈 Key Insights

• US generated significantly higher total views compared to Canada.
• Music category dominates total views across both regions.
• Engagement rate remains stable around 3–4%.
• Peak trending activity observed during early months of the year.
• Top channels differ slightly between US and CA, indicating regional audience preferences.

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🖼 Dashboard Preview

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👨‍💻 Created by: Karan Vaishnav
Aspiring Data Analyst | Excel | SQL