Driven by a passion for uncovering meaning within complexity, I specialize in transforming raw datasets into clear, compelling narratives that resonate across audiences—from executives to everyday users. With a sharp eye for patterns and a deep understanding of behavioral dynamics, I don’t just crunch numbers—I craft insights that spark innovation and guide critical decisions. My analytical approach is rooted in empathy and precision. I believe data is only as powerful as the story it tells and the actions it inspires. Whether presenting findings in a boardroom or designing dashboards for frontline teams, I tailor my communication to ensure clarity, relevance, and impact.

🔍 Core strengths:

• Translating complex data into actionable insights
• Designing intuitive visualizations and reports
• Delivering strategic recommendations that drive growth and innovation
• Bridging technical analysis with human-centered storytelling

My goal is simple: empower organizations to make smarter, more confident decisions by revealing the story their data is waiting to tell.

• Programmer Languages
  • Excel (Pivot Table, Macros, Formulas), SQL, Microsoft SQL Server, R, Python (Panda, Numpy, Matplotlib, Statsmodels)
• Data Visualization Tools
  • Tableau, Canva, Looker Studio
• Reporting Tools
  • Microsoft Word, Excel, PowerPoint, Google Suite
• Survey Development Tools
  • Qualtrics, Survey Monkey

📊 Data & Research Expertise

• Data Insight
• Research Methodologies
• Primary & Secondary Data Collection
• Survey Development
• Reporting
• Proposal Development
• Research Analyst
• Critical Thinking

🧪 Behavioral & Social Science Knowledge

• Psychology
• Human Behavior
• Criminology
• Ethical Standards

🗣️ Communication & Collaboration

• Communication (Verbal & Written)
• Presentation
• Collaboration
• Interpersonal

🎓 Behavioral Research & Data Analysis

Social Media Impact on Mental Health Wellness (Sept 2024 - Mar 2025)

• Conducted data analysis (regression, ANOVA, hypothesis test, correlation) in Python, SQL Server, & Excel to grasp a better comprehsension between social media consumption and mental health wellness.
• Cleaned large datasets using Excel ensuring accuracy and integrity for the analysis process.
• Developed visualizations, displaying trends and patterns using Python (matplotlib, seaborn) and Tableau.
• Delivered findings in a compelling report with strategic recommendations for community outreach.

Research Assistant – UTEP Social & Legal Psychology Lab (Jan 2023 - May 2024)

• Designed and deployed surveys using Qualtrics, focusing gathering primary data to gather insight on police-legitimacy within the hispanic community.
• Conducted literature reviews and drafted IRB proposals with attention to ethical compliance
• Participated with weekly meeting reporting tasks progression and discussing methods to overcome challenges me or the team was facing.
• Collaborated with cross-functional teams to refine study design and improve participant engagement

Research Assistant - UTEP Adult & Suggestibility Psychology Lab (Jan 2018 - May 2019)

• Coded participant interactions to understand the psychology behind suggestions, persuasion, and verbal influence.
• Supported the organization, management, and secure handling of sensitive participant files, ensuring confidentiality and compliance with ethical standards in psychological research.
• Engineered an ETL pipeline to ingest, transform, and consolidate raw behavioral data from diverse sources into an analysis-ready, unified dataset.

Research Assistant - UTEP Aging & Cognitive Psychology Lab (Aug 2017 - Dec 2018)

• Collaborated with fellow research assistants to enter and clean raw data in spreadsheets, ensuring accuracy, integrity, and proper use of formulas and macros for analysis.
• Conducted cognitive studies with participants across diverse age groups and backgrounds, strictly adhering to ethical guidelines to safeguard participant well-being and data confidentiality.
• Delivered weekly reports on task completion, challenges, and project progress to team members and faculty, consistently meeting deadlines and maintaining clear communication.

The First Step Act of 2018 | Policy Analysis (Mar 2025 – Apr 2025)

• Delivered strategic recommendations through well-structured reports and persuasive presentations, effectively communicating complex findings to inform decision-making and policy development.
• Conducted comprehensive literature reviews using academic databases to gather nuanced insights on the First Step Act, mass incarceration, and the psychological and societal impacts of reentry post-incarceration.
• Authored a detailed policy briefing that advocated for innovative reforms to the First Step Act, emphasizing the need for trauma-informed approaches and rehabilitative support to address the systemic challenges of mass incarceration.

🌌 Creative Strategy & Branding

PhantomGrid – Concept Development & Copywriting (July 2025)

• Created a dark fantasy–inspired brand identity blending psychological depth with tech aesthetics.
• Wrote emotionally resonant copy for mock landing pages, product descriptions, and taglines.
• Developed thematic frameworks for user trust and ethical tech design.

FantazyWare – UX Narrative & Messaging (July 2025)

• Built a celestial-themed concept for a fictional productivity tool focused on neurodivergent users.
• Crafted storytelling elements that align with inclusive design and mental health advocacy.
• Integrated behavioral insights into user personas and feature prioritization.

Logitech G Syntra Gaming Mouse - Product Copywriter (July 2025)

• Wrote high-impact product copy emphasizing precision, responsiveness, and customization features for competitive gamers
• Applied AIDA and PAS frameworks to create emotionally engaging headlines, feature descriptions, and persuasive call-to-action.
• Researched gaming demographics and user psychology to tailor messaging for Logitech brand voice and target audience.