Customer Segment

Target Customer Profile

Gender: male, female Age: 16-30 Region: National Capital Region (NCR) Occupation: undergraduates, graduates, professors Social level: medium to high Characteristics: has access to Internet, owns a smart phone User category: early adopters Other: active users of social networks, isn't in the habit of note-taking, microbloggers, not private people

Total Addressable Market

Number of undergrads in UPD: 17,789 In 2011, 900 of the freshmen were classified under the millionaire bracket. So we expect at least 900 smart phones users from one batch alone. We have no figures from the other batches and will work on it.

Personas

Student 1: Angela Cruz

-freshman -female -copies too slow -too intent on note-taking, not enough on listening -too shy to raise a hand to ask questions -always on tumblr -awed by Google Docs

Student 2: Eric Santos

-senior -male -active member of a student organization -frequently late for class -absent in other subjects because of thesis research -keeps forgetting homework deadlines -uses pinterest and stumbleupon -runs on coffee -group work veteran

Student 3: Gerald Anderson -junior -varsity tennis -doesn't bring a pen to class -plays Angry Birds in iPad during lecture -charismatic