Monitors up to 4 competitors daily using NewsAPI, analyses each with a dedicated AI agent, and synthesises findings into an executive briefing with threat scores, strategic recommendations, and items to watch — delivered in under 2 minutes.
- AI Agents: Claude Haiku via OpenRouter API
- News Data: NewsAPI.org (free tier — 100 requests/day)
- Dashboard: Google Sheets
- Delivery: Browser UI (demo) / Slack + Email (production)
| Agent | Role | Runs |
|---|---|---|
| News Analyst | Analyses articles per competitor, scores threat level | Once per competitor |
| Executive Briefing Writer | Synthesises all analyses into executive briefing | Once at end |
| Score | Market Pulse | Meaning |
|---|---|---|
| 0–24 | QUIET | Routine activity, no urgency |
| 25–49 | ACTIVE | Notable developments, monitor |
| 50–74 | VOLATILE | Significant moves, response needed |
| 75–100 | SHIFTING | Major disruption, act now |
NewsAPI provides structured, reliable data from 80,000+ sources via a single API call. Web scraping is brittle — sites change structure, add bot detection, and require JavaScript rendering. For a system that runs daily without human intervention, NewsAPI is the correct production choice.
- Get free NewsAPI key at newsapi.org/register
- Get OpenRouter key at openrouter.ai/keys
- Download app/competitive-intel-engine.html
- Open in Notepad → replace YOUR_OPENROUTER_KEY_HERE and YOUR_NEWSAPI_KEY_HERE
- Save → open in Chrome (drag and drop or Ctrl+O)
- Enter your company, industry, and competitor names
- Click Generate Intelligence Briefing
- Per-competitor agents beat multi-competitor prompts — 100% focus per competitor
- NewsAPI over scraping — production reliability over fragile DIY solutions
- Threat indexing enables executive action — not just summarisation