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GetCampaignAnalytics200ResponseAnalyticsDailyInner.md

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Zernio::GetCampaignAnalytics200ResponseAnalyticsDailyInner

Properties

Name Type Description Notes
spend Float [optional]
impressions Integer [optional]
reach Integer [optional]
clicks Integer [optional]
ctr Float Click-through rate (%) [optional]
cpc Float Cost per click [optional]
cpm Float Cost per 1000 impressions [optional]
engagement Integer [optional]
conversions Integer Count of conversion events matching the campaign's promoted_object.custom_event_type (PURCHASE, LEAD, etc.) over the requested date range. 0 for non-conversion campaigns or when no events have fired. Meta-only at time of writing; other platforms return 0. [optional]
cost_per_conversion Float Derived spend / conversions in the same currency as spend. 0 when conversions is 0. [optional]
actions Hash<String, Integer> Raw per-action-type counts from Meta's Insights actions[] array, summed over the date range. Keys are Meta action_type strings (e.g. link_click, offsite_conversion.fb_pixel_purchase, onsite_conversion.lead_grouped). Use this to extract any conversion event (purchases, leads, add_to_cart, etc.) without relying on the derived conversions field. Empty object when no actions are reported. [optional]
action_values Hash<String, Float> Monetary mirror of `actions`, from Meta's Insights `action_values[]` array. Same keying — values are the revenue attributed to each action_type, in ad-account native currency (same unit as `spend`; see the campaign node's `currency` field). Use this to compute revenue-per-event (e.g. avg purchase value). Meta-only; other platforms return {}. [optional]
purchase_value Float Convenience sum of purchase-type action values — picked from `actionValues` via the same priority list as `conversions` so both fields describe the same events. In ad-account native currency. 0 when the campaign has no purchase event configured. Meta-only. [optional]
roas Float Return on ad spend — derived as `purchaseValue / spend`. 0 when `spend` is 0. Equivalent to Meta's `purchase_roas` under default attribution. At ad-set and campaign levels this is recomputed from summed purchaseValue + spend (NOT averaged across children) so it's mathematically correct at every rollup level. [optional]
last_synced_at Time Present on individual ads only, not on campaign aggregations [optional]
date Date [optional]

Example

require 'zernio-sdk'

instance = Zernio::GetCampaignAnalytics200ResponseAnalyticsDailyInner.new(
  spend: null,
  impressions: null,
  reach: null,
  clicks: null,
  ctr: null,
  cpc: null,
  cpm: null,
  engagement: null,
  conversions: null,
  cost_per_conversion: null,
  actions: {link_click&#x3D;160, post_engagement&#x3D;300, offsite_conversion.fb_pixel_purchase&#x3D;42},
  action_values: {offsite_conversion.fb_pixel_purchase&#x3D;2456.78, offsite_conversion.fb_pixel_add_to_cart&#x3D;980.5},
  purchase_value: null,
  roas: null,
  last_synced_at: null,
  date: null
)