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Zernio::ConversionEventUser

Properties

Name Type Description Notes
email String Plaintext email. Hashed server-side. [optional]
phone String Phone number, ideally E.164. Hashed server-side. [optional]
first_name String Plaintext first name. Hashed server-side. [optional]
last_name String Plaintext last name. Hashed server-side. [optional]
external_id String Stable customer identifier (e.g. CRM user ID). Hashed server-side for Meta and Google. Sent as plaintext to LinkedIn (LinkedIn's Conversions API spec requires the raw value). Maximum effective list size on LinkedIn is 1. [optional]
ip_address String Client IP address. Sent plaintext. [optional]
user_agent String Client user-agent string. Sent plaintext. [optional]
country String ISO 3166-1 alpha-2 country code, e.g. 'us'. [optional]
city String Meta advanced matching (ct). Plaintext city; normalized + SHA-256 hashed server-side. Meta only. [optional]
state String Meta advanced matching (st). 2-letter ANSI for US; hashed server-side. Meta only. [optional]
zip String Meta advanced matching (zp). US uses first 5 digits; hashed server-side. Meta only. [optional]
dob String Meta advanced matching (db). YYYYMMDD; hashed server-side. Meta only. [optional]
gender String Meta advanced matching (ge). 'f' or 'm'; hashed server-side. Meta only. [optional]
click_ids ConversionEventUserClickIds [optional]

Example

require 'zernio-sdk'

instance = Zernio::ConversionEventUser.new(
  email: null,
  phone: null,
  first_name: null,
  last_name: null,
  external_id: null,
  ip_address: null,
  user_agent: null,
  country: null,
  city: null,
  state: null,
  zip: null,
  dob: null,
  gender: null,
  click_ids: null
)