| Name | Type | Description | Notes |
|---|---|---|---|
| event_name | string | Standard event name (Purchase, Lead, CompleteRegistration, AddToCart, InitiateCheckout, AddPaymentInfo, Subscribe, StartTrial, ViewContent, Search, Contact, SubmitApplication, Schedule) or a custom string (only supported on platforms that accept custom events — Meta). Per-platform behavior: - Meta: free-form; standard names match Meta's built-ins. - Google: ignored — the conversion action's category determines the type. - LinkedIn: ignored — the conversion rule's `type` is locked to the destination. | |
| event_time | int | When the conversion happened, in unix seconds. | |
| event_id | string | Unique dedup key. The same eventId must be used on pixel + CAPI to prevent double-counting. Mapped to event_id on Meta, transactionId on Google, eventId on LinkedIn (LinkedIn deduplicates against Insight Tag events with the same eventId; the Insight Tag event wins when both arrive). | |
| value | float | Conversion value in the specified currency. | [optional] |
| currency | string | ISO 4217 currency code. | [optional] |
| user | \Zernio\Model\ConversionEventUser | ||
| items | \Zernio\Model\ConversionEventItemsInner[] | Item-level detail for ecommerce events. | [optional] |
| source_url | string | URL where the conversion originated (used by Meta). | [optional] |
| action_source | string | Where the conversion happened. Used by Meta; Google ignores. | [optional] |
| platform_data | array<string,mixed> | Escape hatch for platform-specific fields we haven't normalized. Forwarded as-is. | [optional] |