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Platform-dependent template payload. Ignored on Telegram. Instagram / Facebook: a generic template (carousel). Set type: generic and provide up to 10 elements, each with a title (required) and optional subtitle, imageUrl, and buttons. WhatsApp: sends an approved WhatsApp template message, the only message type WhatsApp accepts when the 24-hour customer-service window is closed. Provide exactly one element carrying the template reference: { \"elements\": [{ \"name\": \"order_update\", \"language\": \"en_US\", \"components\": [...] }] } (type is ignored on WhatsApp). components is optional and is forwarded unchanged as the template.components array of Meta's Cloud API send payload; use it to fill body/header variables and button parameters, e.g. [{ \"type\": \"body\", \"parameters\": [{ \"type\": \"text\", \"text\": \"John\" }] }]. Templates with media headers (image, video, document) must include the header component with its media link here at send time. To send a template to a phone number with no existing conversation, or to have media headers filled in automatically from the template definition, use the create-conversation endpoint (POST /v1/inbox/conversations) instead.