Name the product in a way the reader (i.e. your target customers) will understand.
Crime Visualization Project [Replace Name]
Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
CVP offers curious citizens an interactive, engaging view into the crime patterns across the United States.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
CVP is a highly interactive web browser experience that immerses viewers in the vastness of crime data. With crime patterns emerging as a systemic social issue in the United States, social concientious citizens desire new ways to understand the current state of crime in their city. CVP provides an easily understood visual interface to engage with your local community. The interface allows the user to traverse time across years, days, types of crime, location, and district demographics. CVP is a web based experience.
Visualization experience:
- Points stream in at the beginning of the page load
Data Visualization Features:
- Type in address to search bar. Visualize the crime within X mile radius of the inputed address.
- Filter by:
- One single 24 hour day
- Show holidays and peak crime dates
- Show individual points
- 10 years, animation incremented by year
- Show glowing views/heat maps (average the data) - research the best way to visualize this
- Show the demographic shifts across the time, comparing the
- Show glowing views/heat maps (average the data) - research the best way to visualize this
- Demographics
- Type of Crime
- One single 24 hour day
- Click on district to see crime summary for that period of time
- Slow down animation, hover over points to see specific crimes
- Click on points, districts to bring up local news storys, wikipedia info, etc.
Describe the problem your product solves.
Crime is cities is difficult for a citizen to understand on an aggregate level. Beyond local news' annecdotal stories, social issues such at crime are notoriously difficult to convey. Further, it is difficult to deliver this information in an engaging medium. Citizens crave this information, but generally lack reputable, accurate sources. The city of San Francisco has a database of millions of lines of crime logs. This data tells a story, but is impossible to understand unless the data is transformed.
Describe how your product elegantly solves the problem.
CVP displays data in an easily digestible, customizable format. Users can play with the data, in part internalizing the information. Users can speed and slow the transition of crime across a day across the city of San Francisco. They zoom into an area of San Francisco to inspect the crime in an area of interest, bringing the story to life for their specific conditions. Interactive data is especially powerful for crime patterns as citizens can connect with the portions of city they have a specific interest in. And, perhaps, they can understand the conditions outside of their community.
A quote from a spokesperson in your company.
CVP brings millions of crime logs off the page and captures the imagination, interest, and perhaps action of the citizens of San Francisco.
Describe how easy it is to get started.
Navigate to the SVP website and explore!
Provide a quote from a hypothetical customer that describes how they experienced the benefit.
"As a San Francisco native of 15 years, I have seen the city evolve before my eyes. As the city continues to evolve, understanding how the crime throughout the city changes further connects me to my city. "
Wrap it up and give pointers where the reader should go next.
Explore the SVP website and click on the page to bring up links to learn more.