| layout | page |
|---|---|
| title | Project Principles |
| head_title | Project Principles |
| description | A set of principles that guide how we develop Prebid |
| pid | 0 |
| is_top_nav | yeah |
| top_nav_section | overview |
| nav_section | intro |
Prebid.org uses the following principles to guide how we develop Prebid.js, Prebid Server, Prebid Mobile, and any future sub-projects:
-
Collaborative: Foster a community of contribution
-
Open and Transparent: No black-box auction dynamics, bid biasing or hidden fees
-
Agnostic: No adapter preferencing or inherent reliance on ad servers
-
Performant: Don’t kill the page!