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Description
I don't really like the word marketing , but it kinda fits.
This ticket will address 3 related topics, our graphic chart, the docs/website and some marketing.
Graphic charter
Libretime currently doesn't have a real graphic chart and/or most of it is based on Airtime.
Logo is almost the same, colors are similar, homepage structure ...
I propose to define a proper brand for Libretime, that will drive some kind of image of Libretime to the public.
I think our current logo/colors schema could be improved.
- Name: is not gonna change, but I found many ways to write it : Libretime, LIBRETIME, LibreTime. Which one should we use ? I prefer Libretime.
- Short name: could be LT , lt or LBT , lbt. This is useful for a libretime namespace for example, where want a shorter name. I already saw LT somewhere.
- Color schema: currently orange, I propose to use dark green as primary color #37966f, keep orange as secondary color #fd5523, and use pale/yellowish as bg/fg #fffbe6 (see screenshot below).
- Logo and icon: The current logo is nice, but could be modernized and it follow the color schema.
- Description: I saw "Open Source Broadcasting & Radio Automation - Libretime is an open source radio automation and broadcasting solution helping communities get on-air with ease." and I like this. It can be changed anytime anyway.
I would like to go against the idea that open source project have bad graphics and ergonomics. Building a proper brand will define some guidelines that will help us build consistent and pretty interfaces.
Pretty interfaces are easy to work with, and the human eye likes it.
Docs/Website
There has been a lot of work towards building a nice website and better docs, but I think it was a bad idea to move away from Mkdocs to Jekyll.
- Make a nicer-looking website for LibreTime libretime#1029
- Determine best hosting for LibreTime Tutorials libretime#795
- Project Logo libretime#829
- Add logo to LibreTime Twitter account libretime#898
- Docs: Links are broken on site libretime#986
- Replacing mkdocs with Jekyll libretime#1030
- WIP: Pull the new front page website from ned-kelly libretime#590
Some problems with the current website/docs:
- Jekyll is lacking a lot of features mkdocs already ships, and we now have to maintain the integration of a set of tool (search/syntax highlight/...). Jekyll was chosen to build modern website, but I think mkdocs is totally capable of building a modern website (see screenshot below).
- The current file structure of the docs is difficult to work with, packed a mystic path
docs/_docs/*without any hierarchy between the files/guides/how-to/references. - We maintain multiple documentation, the one for users/administrator in the
docs/folder, another one for contributors/dev/anything in the Github wiki. We should merge this into a single place and close the wiki. This is easier to maintain and requires less effort for finding some information.
An example home page with mkdocs, mkdocs-material and some tweaking:

Marketing
I expect to attract more people to contribute and to use Libretime, by having better/more ways of advertising this project to the world. This advertisement will show that the project is active, this might bring more funding and traction.
Some ideas:
- By having pretty colors/websites/docs/interfaces/logos (see above).
- I saw that Libretime has a twitter account, we should tweet about community meetings and releases.
- An irregular blog could be used to post community meeting recaps, releases, ideas/roadmaps, anything.
All this need time, but we also don't have the tools to reduce the time we need to add/edit something.
I am willing to improve that, but now I need your thoughts about this huge ticket. 😄

