diff --git a/README.md b/README.md
index 9fd0ff3..6d45892 100644
--- a/README.md
+++ b/README.md
@@ -24,23 +24,25 @@ plugins:
 
 | Function | Description |
 |--|--|
-| [lower][lower] | Converts a string to its lowercase representation | 
-| [upper][upper] | Converts a string to its uppercase representation |
-| [ternary][ternary] | Performs equality check and returns a defined result |
+| [capitalize][capitalize] | Converts a string to its Titlecase representation |
 | [join][join] | Joins a collection of values with a given delimiter |
+| [lower][lower] | Converts a string to its lowercase representation | 
+| [replace][replace] | Replaces occurrences using plain strings or regex patterns | 
 | [split][split] | Splits a string value on a given delimiter | 
 | [switch][switch] | Performs switch-statement lookups | 
-| [capitalize][capitalize] | Converts a string to its Titlecase representation | 
+| [ternary][ternary] | Performs equality check and returns a defined result |
+| [upper][upper] | Converts a string to its uppercase representation |
 
 
 [link-download]: https://img.shields.io/npm/dt/serverless-plugin-utils.svg
 [link-version]: https://img.shields.io/npm/v/serverless-plugin-utils.svg
 [link-license]: https://img.shields.io/npm/l/serverless-plugin-utils.svg
 
-[lower]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/lower.md
-[upper]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/upper.md
+[capitalize]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/capitalize.md
 [join]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/join.md
+[lower]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/lower.md
+[replace]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/replace.md
 [split]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/split.md
-[ternary]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/ternary.md
 [switch]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/switch.md
-[capitalize]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/capitalize.md
\ No newline at end of file
+[ternary]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/ternary.md
+[upper]: https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/documentation/upper.md
\ No newline at end of file
diff --git a/documentation/replace.md b/documentation/replace.md
new file mode 100644
index 0000000..9c2bae9
--- /dev/null
+++ b/documentation/replace.md
@@ -0,0 +1,52 @@
+[Home](https://github.com/icarus-sullivan/serverless-plugin-utils/blob/master/README.md)
+
+# replace
+Replaces occurrences of a search pattern with a replacement string in a given string. Supports both plain strings and regular expression patterns.
+
+### Usage
+```
+varName: ${replace(string, searchPattern, replacementString)}
+```
+
+The `searchPattern` can be either:
+- A plain string (replaces first occurrence only - native JavaScript behavior)
+- A regex pattern using Node.js syntax like `/pattern/flags` (for global replacement, use `/pattern/g`)
+
+### Examples
+
+#### Plain String Replacement:
+```
+service: MyApp
+
+provider:
+  stage: ${opt:stage, 'dev'}
+
+custom:
+  serviceName: ${replace(${self:service}, 'App', 'Service')}
+  # Note: For multiple slashes, use regex: ${replace(${opt:branch, 'main'}, '/\//g', '-')}
+  cleanBranch: ${replace(${opt:branch, 'main'}, '/', '-')}
+```
+
+#### Regular Expression Patterns:
+```
+custom:
+  # Case-insensitive replacement
+  normalizedName: ${replace('Hello WORLD and world', '/world/gi', 'serverless')}
+  
+  # Replace only first occurrence
+  firstOnly: ${replace('test-test-test', '/test/', 'demo')}
+  
+  # Global replacement with regex
+  allMatches: ${replace('foo123bar456', '/[0-9]+/g', 'XXX')}
+```
+
+### Outputs:
+
+| Example | Input | Pattern | Replacement | Output |
+|--|--|--|--|--|
+| Plain string | MyApp | 'App' | 'Service' | MyService |
+| Plain string (first only) | foo-bar-foo | 'foo' | 'baz' | baz-bar-foo |
+| Regex (case-insensitive) | Hello WORLD and world | '/world/gi' | 'serverless' | Hello serverless and serverless |
+| Regex (first only) | test-test-test | '/test/' | 'demo' | demo-test-test |
+| Regex (global) | test-test-test | '/test/g' | 'demo' | demo-demo-demo |
+| Regex (global numbers) | foo123bar456 | '/[0-9]+/g' | 'XXX' | fooXXXbarXXX |
\ No newline at end of file
diff --git a/spec/index.test.js b/spec/index.test.js
index 88941eb..2d548f3 100644
--- a/spec/index.test.js
+++ b/spec/index.test.js
@@ -1,95 +1,137 @@
-const join = require('../src/utils/join');
-const split = require('../src/utils/split');
-const ternary = require('../src/utils/ternary');
-const lower = require('../src/utils/lower');
-const upper = require('../src/utils/upper');
-const capitalize = require('../src/utils/capitalize');
-const switchFn = require('../src/utils/switch');
+const join = require("../src/utils/join");
+const split = require("../src/utils/split");
+const ternary = require("../src/utils/ternary");
+const lower = require("../src/utils/lower");
+const upper = require("../src/utils/upper");
+const capitalize = require("../src/utils/capitalize");
+const switchFn = require("../src/utils/switch");
+const replace = require("../src/utils/replace");
 
-test('join', () => {
+test("join", () => {
   const result = join({
-    params: ['one', 'two', 'three', '-'],
+    params: ["one", "two", "three", "-"],
   });
   expect(result).toMatchObject({
-    value: 'one-two-three',
+    value: "one-two-three",
   });
 });
 
-test('split', () => {
+test("split", () => {
   const result = split({
-    params: ['foo-bar-example', '-'],
+    params: ["foo-bar-example", "-"],
   });
   expect(result).toMatchObject({
-    value: ['foo', 'bar', 'example'],
+    value: ["foo", "bar", "example"],
   });
 
   const result2 = split({
-    params: ['foo-bar-example', '-', 0],
+    params: ["foo-bar-example", "-", 0],
   });
   expect(result2).toMatchObject({
-    value: 'foo',
+    value: "foo",
   });
 });
 
-test('ternary', () => {
+test("ternary", () => {
   const result = ternary({
-    params: ['prod', 'prod', true, false],
+    params: ["prod", "prod", true, false],
   });
   expect(result).toMatchObject({
     value: true,
   });
 
   const result2 = ternary({
-    params: ['prod', 'beta', true, false],
+    params: ["prod", "beta", true, false],
   });
   expect(result2).toMatchObject({
     value: false,
   });
 });
 
-test('lower', () => {
+test("lower", () => {
   const result = lower({
-    params: ['DTesjf3'],
+    params: ["DTesjf3"],
   });
   expect(result).toMatchObject({
-    value: 'dtesjf3',
+    value: "dtesjf3",
   });
 });
 
-test('upper', () => {
+test("upper", () => {
   const result = upper({
-    params: ['l38gt1'],
+    params: ["l38gt1"],
   });
   expect(result).toMatchObject({
-    value: 'L38GT1',
+    value: "L38GT1",
   });
 });
 
-test('capitalize', () => {
+test("capitalize", () => {
   const result = capitalize({
-    params: ['l38gt1'],
+    params: ["l38gt1"],
   });
   expect(result).toMatchObject({
-    value: 'L38gt1',
+    value: "L38gt1",
   });
 });
 
-test('switch', () => {
+test("switch", () => {
   const cases = {
-    foo: 'awesome',
-    '*': 'nope',
+    foo: "awesome",
+    "*": "nope",
   };
   const result = switchFn({
-    params: ['foo', cases],
+    params: ["foo", cases],
   });
   expect(result).toMatchObject({
-    value: 'awesome',
+    value: "awesome",
   });
 
   const result2 = switchFn({
-    params: ['bar', cases],
+    params: ["bar", cases],
   });
   expect(result2).toMatchObject({
-    value: 'nope',
+    value: "nope",
+  });
+});
+
+test("replace", () => {
+  // Test with plain string (replaces first occurrence only - native JS behavior)
+  const result = replace({
+    params: ["Hello world!", "world", "serverless"],
+  });
+  expect(result).toMatchObject({
+    value: "Hello serverless!",
+  });
+
+  const result2 = replace({
+    params: ["foo-bar-foo", "foo", "baz"],
+  });
+  expect(result2).toMatchObject({
+    value: "baz-bar-foo", // Only first 'foo' is replaced
+  });
+
+  // Test with regex pattern - global flag
+  const result3 = replace({
+    params: ["Hello World and WORLD!", "/world/gi", "serverless"],
+  });
+  expect(result3).toMatchObject({
+    value: "Hello serverless and serverless!",
+  });
+
+  // Test with regex pattern - case sensitive, first occurrence only
+  const result4 = replace({
+    params: ["foo-bar-foo-BAR", "/foo/g", "fiz"],
+  });
+  expect(result4).toMatchObject({
+    value: "fiz-bar-fiz-BAR",
+  });
+
+  // Test with regex pattern - case insensitive
+  const result5 = replace({
+    params: ["foo-bar-foo-BAR", "/bar/gi", "biz"],
+  });
+  expect(result5).toMatchObject({
+    value: "foo-biz-foo-biz",
   });
 });
diff --git a/src/utils/index.js b/src/utils/index.js
index 3a2870b..9250312 100644
--- a/src/utils/index.js
+++ b/src/utils/index.js
@@ -20,4 +20,7 @@ module.exports = {
   capitalize: {
     resolve: require('./capitalize'),
   },
+  replace: {
+    resolve: require('./replace'),
+  },
 };
diff --git a/src/utils/replace.js b/src/utils/replace.js
new file mode 100644
index 0000000..aab080c
--- /dev/null
+++ b/src/utils/replace.js
@@ -0,0 +1,24 @@
+module.exports = ({ params }) => {
+  if (params.length < 3) {
+    throw new Error('Missing params for function replace. Expected: string, searchPattern, replacementString');
+  }
+  
+  const [string, searchPattern, replacementString] = params;
+  
+  // Check if searchPattern is a regex (starts with / and ends with /flags)
+  const regexMatch = searchPattern.match(/^\/(.+?)\/([gimsy]*)$/);
+  if (regexMatch) {
+    // It's a regex pattern, create RegExp object
+    const pattern = regexMatch[1];
+    const flags = regexMatch[2];
+    const searchRegex = new RegExp(pattern, flags);
+    return {
+      value: `${string}`.replace(searchRegex, replacementString),
+    };
+  } else {
+    // Treat as plain string - replaces first occurrence only (native JS behavior)
+    return {
+      value: `${string}`.replace(searchPattern, replacementString),
+    };
+  }
+}; 
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