diff --git a/.changeset/add-products-to-cart-empty-customizable-options.md b/.changeset/add-products-to-cart-empty-customizable-options.md
new file mode 100644
index 0000000000..33df737ff7
--- /dev/null
+++ b/.changeset/add-products-to-cart-empty-customizable-options.md
@@ -0,0 +1,5 @@
+---
+'@graphcommerce/magento-product': patch
+---
+
+Fix the add-to-cart success message counting 0 when the added cart item has no `customizable_options` to match the requested entered/selected options against. `findAddedItems` now falls back to the SKU (+ configurable variant) match instead of dropping the item.
diff --git a/packages/magento-product/components/AddProductsToCart/findAddedItems.ts b/packages/magento-product/components/AddProductsToCart/findAddedItems.ts
index b798cc8e24..e9b973af69 100644
--- a/packages/magento-product/components/AddProductsToCart/findAddedItems.ts
+++ b/packages/magento-product/components/AddProductsToCart/findAddedItems.ts
@@ -48,6 +48,8 @@ export function findAddedItems(
       }
 
       const { customizable_options } = cartItem
+      // No customizable_options to match against — trust the SKU candidacy rather than drop the item.
+      if (customizable_options.length === 0) return true
       const matchEntered = filterNonNullableKeys(itemVariable.entered_options).every(
         (requestOption) =>
           customizable_options.find(