diff --git a/apps/website/instrumentation-client.ts b/apps/website/instrumentation-client.ts
index 716f7823d..abfa07b0d 100644
--- a/apps/website/instrumentation-client.ts
+++ b/apps/website/instrumentation-client.ts
@@ -13,5 +13,6 @@ if (shouldCaptureAnalytics({ token, captureLocal, host: browserHost })) {
     api_host: normalizePostHogHost(process.env.NEXT_PUBLIC_POSTHOG_HOST),
     defaults: '2026-01-30',
     capture_pageview: true,
+    person_profiles: 'always',
   });
 }