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Name the product in a way the reader (i.e. your target customers) will understand. EngiChat
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Students in Enginering classes that want to communicate with others on course specific topics and assignments.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Anyone who takes a class at university at one point gets stuck or wants a sesne of community around them to overcome obstacles. EngiChat is a place any student can go to communicate with others about course specific topics and assignments. Simply select a class and start chatting in real time with classmates around the world.
Describe the problem your product solves. Not having anyone to talk to when you are stuck in a class or way to stay connected to colleagues outside of the classroom.
Describe how your product elegantly solves the problem. We provide a structured chatroom system that partitions conversation based on class so students can start talking with others worldwide instantaneously.
A quote from a spokesperson in your company. "EngiChat has students from over 100 universities nationwide conversing about 50 classes per day!"
Describe how easy it is to get started. Visit engichat.com, sign up using you school email, select courses that you are in and you are ready to go.
Provide a quote from a hypothetical customer that describes how they experienced the benefit. "By using EngiChat, I was surrounded by a community that helped me push through the rigor of Operating Systems!"
Wrap it up and give pointers where the reader should go next. "Visit engichat today and begin connecting with engineering students nationwide that are taking the same classes as you!"