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  1. Focus our efforts into our core competencies, and simplify the rest.
  2. A 30% correct decision made now is better than a 90% decision made later
  3. Revenue before costs and profit
  4. Compete on quality before you compete on price
  5. A company built on trust emphasizes creative autonomy and flexibility over micromanagement and rigid process.
  6. Focus on quality of product over quality of process