diff --git a/backend/lib/Api/Htmx/PasswordReset.hs b/backend/lib/Api/Htmx/PasswordReset.hs
index 25138757..bab9f0fa 100644
--- a/backend/lib/Api/Htmx/PasswordReset.hs
+++ b/backend/lib/Api/Htmx/PasswordReset.hs
@@ -45,7 +45,7 @@ resetEmail = do
   for_ mToken $ \ token -> do
     url <- lift $ asks (.url)
     lift $ Mail.sendMail (Emails.PasswordReset.mail email token url)
-  html "Check your email"
+  html "We've sent you a reset link — check your inbox!"
 
 
 getResetToken
diff --git a/backend/lib/Emails/PasswordReset.hs b/backend/lib/Emails/PasswordReset.hs
index 8a964d55..b864f05c 100644
--- a/backend/lib/Emails/PasswordReset.hs
+++ b/backend/lib/Emails/PasswordReset.hs
@@ -33,7 +33,7 @@ passwordReset token baseUrl = do
   br_ []
   "Click the button below to reset your password."
   br_ []
-  "If you didn't request a password reset ignore this email. The link will expire in 10 minutes."
+  "If you didn't request this, no worries — just ignore this email. The link will expire in 10 minutes."
   br_ []
   br_ []
   a_ [href_ url, style buttonStyle] "Reset Password"
diff --git a/backend/lib/Emails/Welcome.hs b/backend/lib/Emails/Welcome.hs
index 204db910..c490d78a 100644
--- a/backend/lib/Emails/Welcome.hs
+++ b/backend/lib/Emails/Welcome.hs
@@ -20,8 +20,11 @@ mail toAddr =
 
 welcome :: Html ()
 welcome = do
-  b_ "Welcome to Project 2:15."
+  b_ "Welcome to Project 2:15!"
   br_ []
   br_ []
-  "Right now this email is basically blank. "
-  "We'll fill it in the future and there will be a verification link. "
+  "We're so glad you've joined us! "
+  "Jump in whenever you're ready — there's no wrong way to start. "
+  br_ []
+  br_ []
+  "Happy studying!"
diff --git a/backend/templates/home.html b/backend/templates/home.html
index 31a38c1f..6c13177a 100644
--- a/backend/templates/home.html
+++ b/backend/templates/home.html
@@ -80,7 +80,7 @@
     <div class="leftText">
       <h1>Making Bible <br>Study Simple!</h1>
       <p class="description">
-        Take the complexity out of Bible study and delve deeper into the Word with others
+        Whether you're brand new to the Bible or have been studying for years, you belong here.
       </p>
       <div class="blueRoundedContainer">
         <div>
@@ -90,7 +90,7 @@ <h3>Intuitive Study Tools</h3>
         <div>
           <a href="{{base}}/signup">
             <button class="buttonContainer">
-              BEGIN YOUR JOURNEY
+              GET STARTED
               <img src="{{base}}/static/img/arrow-icon.svg">
             </button>
           </a>
diff --git a/backend/templates/login.html b/backend/templates/login.html
index d10d5656..cd99092c 100644
--- a/backend/templates/login.html
+++ b/backend/templates/login.html
@@ -8,9 +8,9 @@
         <a link="" href="/app/" aria-current="page">
           <img alt="Logo" src="{{base}}/static/img/p215-circle.svg">
         </a>
-        <h1>Log In</h1>
+        <h1>Welcome Back</h1>
         <p>
-          Please enter your login credentials below to start using the admin console.
+          Sign in to continue your study.
         </p>
         {% include "login/form.html" %}
      </div>
@@ -18,10 +18,9 @@ <h1>Log In</h1>
 
   <div class="rightColumn">
     <div class="centeredDiv">
-       <h2>Making Bible Study Simpler than Ever!</h2>
+       <h2>Explore the Bible Together</h2>
        <p>
-         Take the complexity out of Bible study and delve deeper
-         into the Word with others
+         No expertise required — just jump in and start studying with others.
        </p>
        <img src="{{base}}/static/img/laptop-mockup.png">
     </div>
diff --git a/backend/templates/login/form.html b/backend/templates/login/form.html
index b8b1589c..a602afbc 100644
--- a/backend/templates/login/form.html
+++ b/backend/templates/login/form.html
@@ -24,7 +24,7 @@
     </a>
   </p>
   {% if wasCorrect == 'False' %}
-  <div class="errorText"> Email or password incorrect</div>
+  <div class="errorText"> Hmm, that email or password doesn't look right. Give it another try!</div>
   {% endif %}
   <button class="blue" type="submit" onclick="clearErrors()">Log In</button>
 </form>
diff --git a/backend/templates/notAuthorized.html b/backend/templates/notAuthorized.html
index 1863ecdc..0958d341 100644
--- a/backend/templates/notAuthorized.html
+++ b/backend/templates/notAuthorized.html
@@ -5,14 +5,13 @@
 <div id="notFoundContent">
   <div class="container">
     <div>
-      <h1 class="header">404</h1>
-      <h2 class="subheader">Error: no page found</h2>
+      <h1 class="header">Oops!</h1>
+      <h2 class="subheader">You'll need to sign in to see this page.</h2>
       <div class="returnHome">
-        <a href="{{base}}/" class="homeButton">
-          <button class="blue">Return to Home</button>
+        <a href="{{base}}/login" class="homeButton">
+          <button class="blue">Sign In</button>
         </a>
       </div>
-      <img src="{{base}}/static/img/meme.png" class="image" >
     </div>
     <div>
       <div class="block">
@@ -25,7 +24,7 @@ <h3>Popular Links:</h3>
       </div>
       <div class="block">
         <h3>Contact Us:</h3>
-        <p>If you believe this is an error, please <a href="mailto:support@example.com">contact us</a>.</p>
+        <p>If you believe this is an error, please <a href="mailto:support@p215.church">contact us</a>.</p>
       </div>
       <div class="block">
         <h3>Found an issue?</h3>
diff --git a/backend/templates/notFound.html b/backend/templates/notFound.html
index 8fec060e..51b34c0b 100644
--- a/backend/templates/notFound.html
+++ b/backend/templates/notFound.html
@@ -6,7 +6,7 @@
   <div class="container">
     <div>
       <h1 class="header">404</h1>
-      <h2 class="subheader">Error: no page found</h2>
+      <h2 class="subheader">We couldn't find that page.</h2>
       <div class="returnHome">
         <a href="{{base}}/" class="homeButton">
           <button class="blue">Return to Home</button>
diff --git a/backend/templates/passwordReset.html b/backend/templates/passwordReset.html
index 8f4c411b..73e305ec 100644
--- a/backend/templates/passwordReset.html
+++ b/backend/templates/passwordReset.html
@@ -12,7 +12,7 @@
         </a>
         <h1>Reset Password</h1>
         <p>
-          You Fool! How could you forget you password? Use a password manager.
+          No worries — it happens! Enter your email and we'll help you get back in.
         </p>
         <form hx-post="{{base}}/reset_email" hx-target="this" hx-swap="outerHTML" >
           <label for="email">Email</label>
@@ -25,10 +25,9 @@ <h1>Reset Password</h1>
 
   <div class="rightColumn">
     <div class="centeredDiv">
-       <h2>Making Bible Study Simpler than Ever!</h2>
+       <h2>Explore the Bible Together</h2>
        <p>
-         Take the complexity out of Bible study and delve deeper
-         into the Word with others
+         No expertise required — just jump in and start studying with others.
        </p>
        <img src="{{base}}/static/img/laptop-mockup.png">
     </div>
diff --git a/backend/templates/passwordReset/form.html b/backend/templates/passwordReset/form.html
index 5134acf3..bd8e87b9 100644
--- a/backend/templates/passwordReset/form.html
+++ b/backend/templates/passwordReset/form.html
@@ -18,13 +18,13 @@
   {% if wasCorrect == 'False' %}
   <ul class="errorText">
     {% if errors.tokenIsValid != 1 %}
-      <li>You took to long try again. The token is only valid for 10 mintues.</li>
+      <li>This link has expired — they're only valid for 10 minutes. No problem, just request a new one!</li>
     {% endif %}
     {% if errors.passwordsMatch != 1 %}
-      <li>Passwords don't match</li>
+      <li>Those passwords don't match — try again!</li>
     {% endif %}
     {% if errors.passwordLength != 1 %}
-      <li>Password needs to be at least 9 characters long</li>
+      <li>Your password needs to be at least 9 characters long.</li>
     {% endif %}
   </ul>
   {% endif %}
diff --git a/backend/templates/passwordResetToken.html b/backend/templates/passwordResetToken.html
index 69225e2b..0820d3be 100644
--- a/backend/templates/passwordResetToken.html
+++ b/backend/templates/passwordResetToken.html
@@ -10,9 +10,9 @@
         <a link="" href="/app/" aria-current="page">
           <img alt="Logo" src="{{base}}/static/img/p215-circle.svg">
         </a>
-        <h1>Sign Up</h1>
+        <h1>Set New Password</h1>
         <p>
-          Join the people studying.
+          Almost there! Just pick a new password.
         </p>
         {% include "passwordReset/form.html" %}
      </div>
@@ -20,10 +20,9 @@ <h1>Sign Up</h1>
 
   <div class="rightColumn">
     <div class="centeredDiv">
-       <h2>Making Bible Study Simpler than Ever!</h2>
+       <h2>Explore the Bible Together</h2>
        <p>
-         Take the complexity out of Bible study and delve deeper
-         into the Word with others
+         No expertise required — just jump in and start studying with others.
        </p>
        <img src="{{base}}/static/img/laptop-mockup.png">
     </div>
diff --git a/backend/templates/signup.html b/backend/templates/signup.html
index 31eb272c..7c10ee18 100644
--- a/backend/templates/signup.html
+++ b/backend/templates/signup.html
@@ -13,7 +13,7 @@
         </a>
         <h1>Sign Up</h1>
         <p>
-          Join the people studying.
+          We're glad you're here! Create your account to get started.
         </p>
         {% include "signup/form.html" %}
      </div>
@@ -21,10 +21,9 @@ <h1>Sign Up</h1>
 
   <div class="rightColumn">
     <div class="centeredDiv">
-       <h2>Making Bible Study Simpler than Ever!</h2>
+       <h2>Explore the Bible Together</h2>
        <p>
-         Take the complexity out of Bible study and delve deeper
-         into the Word with others
+         No expertise required — just jump in and start studying with others.
        </p>
        <img src="{{base}}/static/img/laptop-mockup.png">
     </div>
diff --git a/backend/templates/signup/form.html b/backend/templates/signup/form.html
index ef625a5c..2af837ee 100644
--- a/backend/templates/signup/form.html
+++ b/backend/templates/signup/form.html
@@ -30,19 +30,19 @@
   {% if wasCorrect == 'False' %}
   <ul class="errorText">
     {% if errors.nameNotNull != 1 %}
-      <li>Need a name</li>
+      <li>We'll need your name to get started!</li>
     {% endif %}
     {% if errors.isNotTaken != 1 %}
-      <li>Email already taken</li>
+      <li>That email is already in use — try logging in instead?</li>
     {% endif %}
     {% if errors.passwordsMatch != 1 %}
-      <li>Passwords don't match</li>
+      <li>Those passwords don't match — try again!</li>
     {% endif %}
     {% if errors.passwordLength != 1 %}
-      <li>Password needs to be at least 9 characters long</li>
+      <li>Your password needs to be at least 9 characters long.</li>
     {% endif %}
     {% if errors.verified != 1 %}
-      <li>Verification failed</li>
+      <li>Verification failed — please try again.</li>
     {% endif %}
   </ul>
   {% endif %}