diff --git a/modules/intentIqIdSystem.js b/modules/intentIqIdSystem.js
index 054afe82371..c064719ae88 100644
--- a/modules/intentIqIdSystem.js
+++ b/modules/intentIqIdSystem.js
@@ -208,9 +208,16 @@ export function setGamReporting(gamObjectReference, gamParameterName, userGroup,
   if (isBlacklisted) return;
   if (isPlainObject(gamObjectReference) && gamObjectReference.cmd) {
     gamObjectReference.cmd.push(() => {
-      gamObjectReference
-        .pubads()
-        .setTargeting(gamParameterName, userGroup);
+      if (typeof gamObjectReference.setConfig === 'function') {
+        gamObjectReference.setConfig({
+          targeting: {
+            [gamParameterName]: userGroup
+          }
+        });
+        return;
+      }
+      // Fallback in case an older version of Google Publisher Tag is used.
+      gamObjectReference?.pubads?.()?.setTargeting?.(gamParameterName, userGroup);
     });
   }
 }